Mission Drives Spring Fundraising

A fundraising auction and event’s overall success is determined long before the guests arrive and the clanking of glasses and casual chatter is heard. Long before the first package is brought to the auction block and an eager sea of bidders waive their bid cards high in the air in support of your nonprofit organization. Months of step-by-step preparation through strategic development, cultivation, procurement, and dedication lay the groundwork for fundraising success. This spring’s fundraising season success was achieved at new heights due to enthusiastic donors immersed in mission-driven events and the relationships built leading up to each fundraiser.

BTB 2014

Johnna Wells facilitates the Special Appeal atop 15 foot stage at Vital Life Foundation’s BridgeTown Bash.

From start to finish our nonprofit partners were able to achieve great results by infusing mission, stories, and passion into their auction and event to engage and inspire guests. Thoughtful, consistent communication and personal conversations with donors prepared guests prior to the fundraising event. Before guests arrived, they knew what to except, how to participate, and the importance of showcasing financial support at the event. Upon arrival, guests were greeted by friendly staff and volunteers, engaged throughout each portion of the program, and inspired to give generously through a strong case for investment.

With over 30 auction and events facilitated by our Benefit Auctions 360 team this spring season, these are the trends that stood out:

  • Most popular theme: Gatsby/Speakeasy/Roaring 20’s
  • Special Appeal: contributions are back to record levels as seen in 2007
  • Live Auction: largest package sold at $27,500 for a trip to the Masters
  • Silent Auction: less is more with focus on games as additional revenue generators
  • Run of Show: less talking heads and more storytelling
  • After Party: engage new supporters with a separate admission ticket to dance the night away as they learn about your organization

With these trends seen throughout the spring fundraising season, we are excited for what is in-motion for the fall fundraising season. We kick-off on stage in two months and look forward to reaching greater heights with our nonprofit fundraising partners. Here’s to a summer filled with momentum building!